Ralph T Niemeyer Worldwide Journalism
Overhead flat-lay photograph of an orderly arrangement of business items on a warm sand-colored background: notebooks, a pen, printed charts, a coffee cup and a small stack of papers, lit softly with calm muted tones

Category

Business

Short reported pieces on branding, marketing, logistics and corporate developments, gathered from the business desk of a worldwide journalism blog.

About this category

The business section collects commerce stories that ran on the site between 2014 and 2018: brand refreshes and marketing write-ups, courier and logistics problems, small-company turns and other corporate notes. Each entry is a short summary with a pointer to the source it draws on.

Items in this category were published in the years 2014–2018 and are presented as they were written at the time.

Business articles

Posted June 12, 2017

Courier Issues Encouraged Company To Change

An Melbourne interiors business moved away from its original courier supplier after a run of delivery problems, drawing on reporting about courier companies and about companies rethinking their approach after such dramas.

Also collected under News.

Branding

Making Budweiser Great Again: A Rebranding Case Study

A look at the marketing and branding push behind Budweiser's repositioning, drawing on a published brand analysis of the label's identity and campaign work.

Logistics

Winged Boats To Aid Container Transfers

Short item on winged boats being used to assist with container transfers, part of the site's running notes on shipping and trade logistics.

Hospitality & payments

Centara Now Accepting We Chat Pay

Report that the Centara hotel group began accepting WeChat Pay, an item on cross-border payment options for international travellers.

Corporate

New Zealand Football Team's New Acting Chief Executive

Posted August 5, 2018: New Zealand Football named Andrew Pragnell as acting chief executive, replacing Andy Martin, who resigned at the end of the previous month.

Trade

Thousands Of Myanmar Workers Stopped Working In Thailand, Returned Home

Item on Myanmar workers in Thailand ceasing work and returning home, touching on labour conditions in the sector and on the wider Asian labour story.

Also collected under Asia and Local News.


  • News — a broader category mixing business, lifestyle and general interest items.
  • Local News — locally focused stories, including items from Sydney and Thailand.
  • World News — international topics such as migration, travel security and the environment.

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Ralph T Niemeyer — Worldwide Journalism